Tutorial explanation:
This tutorial will explain how to generate code for multiple color palettes for 1 certain ad.
What do you need?
An Adsense account.
Step Number One:
login and go to the AdSense for content setting.
Step Number Two:
Select Ad unit- text and image ads (default). (it actually doesn't matter if what you choose there..)
Step Number Three:
Select an Ad format. It doesn't matter which one..
Step Number Four:
In the color palate, choose 'use multiple palettes'.
Step Number Five:
Select by holding down the 'ctrl button, the palettes you want to use. (you get a preview of 4 different palettes, on the left. If you select more than 4 different palettes, it will still work, but you won't see them all in the preview.)
Step Number Six:
Copy and paste your code into the suitable place.
And that rounds up this tutorial!
Hope it helped you out,
Amigo!
Tutorial #4: Setting Multiple Adsense color palettes!
Tutorial #3, AdSense Referral Setup.
Tutorial explanation:
In this tutorial we will learn the basics of the AdSense referral setup.
What do you need?
An AdSense account.
Step Number One:
- Login to your AdSense account.
Step Number Two:
- Go to the 'AdSense Setup' tab.
- Select referrals.
Step Number Three:
- Choose the product you want to refer to.
(In this tutorial we will refer to Google AdSense)
- Click Continue.
Step Number Four:
- Choose the referral button or link you want.
- Click Continue.
Step Number Five:
- Click inside the code box to highlight it.
- Copy Paste the code into the place you want it to be on your site.
That's it. Wasn't that simple??
Hope I could help,
Amigo!
AdSense Click Fraud in India - How The Whole System Works?
A recent report on Click Fraud suggests that the maximum number of invalid clicks on Pay Per Click ads originate from India. And this is not the first time - its widely believed there there exists a large “work from home” crowd in India who want to generate “quick cash” by clicking Google AdSense ads.
During a recent trip to Google Hyderabad for BarCamp, I met someone who explained me the whole modus operandi of these secret ad clickers.
Pick any issue of Deccan Chronicle newspaper (the English Daily of Hyderabad) and open the Classifieds section - you will see dozens of ads that promise you regular Google AdSense income while working from home. (see this newspaper clipping on the right).
You basically create a website and then write a few articles to get accepted into the official Google AdSense program. Once you become an AdSense publisher, you join any of these “bogus” AdSense network and are introduced to other members who are in the same boat as you.
Now Google would quickly ban your AdSense account if you click Ads on your own website so what these networks do is ask members to click on Ads appearing on websites of other members. So it like a reciprocal behavior - you click my ads and I will click yours.
Do members of such local AdSense networks make money? I have doubts. They may make a few dollars before Google discovers the click fraud activity, bans the account and returns the accumulated earnings to advertisers.
But in any case, the fraudulent clicks have been generated and added to the global “Click Fraud Index”. No wonder, India tops the chart.
Tutorial #2: Tweak the AdSense BG Color!!!
Tutorial Explanation:
I will show how in a few simple steps, you can change your AdSense Background colors, to suit any part of your site!
Needed Tools:
- An AdSense Account.
- Adobe Photoshop.
OK! Lets Begin!
Step Number one:
- Open Photoshop.
- Open your website in your browser.
- Press the Print Screen (PrtScn) button, on your keyboard.
- Open a new document in PhotoShop (CTR+N). (settings don't matter..)
- Paste the printed screen into Photoshop. (Simply press CTR+V)
Step Number Two:
- Click on the Brush tool in Photoshop.
Step number Three:
- Hold down the ALT button, on your keyboard.
Step number Four:
- While holding down the ALT button, select and click with your mouse, the color you want your Ad to be.
- After choosing the color, Click on the color palate. (The colored box in the picture)
Step number Five:
- You should now be in the Color Setting. (Like in the picture)
- Copy the content of the box I marked in the picture. (Simply select it, and press CTR+C)
Step number Six:
- Go into your AdSense Account.
- Go into the AdSense Setup page, and select the AdSense for content (or Search..)
- Choose the settings you like for the Ad, and finally, get to the Ad color settings. (it should look like the picture..)
- Select the content of the Background box.
Step number Seven:
remember that when we were in Photoshop, we copied something? Now is the time to use it.
- Paste the content into the Background box. (Notice the ads background change.)
Step Number Eight:
- Simply copy the ads code, into the place you want it, in your website. (Like you always do..)
That's it. Hope it helped you out! I tried to make it as easy as possible!
Amigo. =)
US finance humor
Some humor before the markets open!!
1. The US has made a new weapon that destroys people but keeps the
building standing,. Its called the stock market - Jay Leno
2. Do you have any idea how cheap stocks are?? Wall Street is now
being called Wal Mart Street - Jay Leno
3. The difference between a pigeon and a London investment banker. The
pigeon can still make a deposit on a BMW
4. What's the difference between a guy who lost everything in Las
Vegas and an investment banker? A tie!
5. The problem with investment bank balance sheet is that on the left
side nothing's right and on the right side nothing's left.
6. I want to warn people from Nigeria who might be watching our show,
if you get any emails from Washington asking for money, it's a scam.
Don't fall for it - Jay Leno
7. Bush was asked about the credit crunch. He said it was his
favourite candy bar - Jay Leno
8. The rescue bill was about 450 pages. President Bush's copy is even
thicker. They had to include pictures - Jay Leno
9. President Bush's response was to meet some small business owners in
San Antonio last week. The small business owners are General Motors,
General Electric and Century 21 - Jay Leno
10. What worries me most about the credit crunch, is that if one of my
cheques is returned stamped 'insufficient funds'. I won't know
whether that refers to mine or the bank's
Poker Affiliates: Use PPC Ads For A Traffic Boost
As a poker affiliate, you should always be on the lookout for ways to generate more player sign ups. PPC advertising is one such technique that can deliver in this area. Here is a quick rundown of exactly what PPC advertising is and how it can benefit your poker affiliate marketing business.
Pay per click advertising is a search engine marketing technique that involves bidding on keyword phrases and paying a fee when visitors click on the ads. Here are some of the benefits that PPC advertising can provide for your business:
1. You don't need to be a computer genius or SEO guru to run a highly profitable PPC ad campaign.
2. PPC advertising gives you the ability to test ideas and see results immediately.
3. No need to worry about tedious search engine optimization.
4. You can instantly target any keyword phrase that you choose.
PPC advertising is not without negatives however. Here are the downsides to using PPC advertising:
1. Monthly advertising bills to pay.
2. PPC ads are at risk for fraudulant clicks.
3. Pay-per-click pricing can become very expensive over time.
PPC advertising gives advertisers complete control over their ad campaigns. Advertisers can effectively target their audience and determine how much each visitor is worth to them. Pay per click ad networks provide an excellent platform for identifying a desired target audience by geographic setting and subject.
Advertisers have access to various tools provided by PPC ad networks to monitor the effectiveness of their advertising. It is easy to use these powerful tools to track campaigns and tweak them for optimal profitability.
When you begin using PPC advertising to promote your websites, your keyword phrases are extremely important. Choose as many specific keyword phrases as you can and then write an attention grabbing advertisement that uses as many of those keywords as possible.
Also, it is important to remember to stick to your advertising budget. Start slowly and work on improving the effectiveness of your advertisements, avoid placing high bids right out of the gate.
PPC advertising has really caught on in popularity and should continue to grow. It is a relatively new form of online advertising and in my opinion, hasn't yet reached it's full potential. Try using PPC advertising to promote your poker websites today!
How To Boost Blog's Traffic- And Make Money.
Ok. This is probably the most interesting and exciting part for most of you.
You might be:
- Just an ordinary blogger, and you would be happy if more people visit your blog.
- Just an ordinary blogger, but you would be happy to make some money out of your blog.
- A little more than an ordinary blogger. You write well, and think you deserve a large amount of cash for you blog.
- An exclusive writer, who thinks he can make tons of $ from his blog.
If you can fit yourself in one of the description above, follow these steps.
First step- Look and Feel.
If you enter a blog, and the writing in poor, the outlet is messy, the colors are disgusting and the topic is boring, wouldn't you just leave?
One of the most important things about a successful blog, is first of all the way it looks. When you start your blog, or have already started one and want to improve it, you should first of all think about the person visiting your blog. Ask yourself 'would I like to visit this blog?'
Important rules you should keep:
- Write about interesting stuff.
- Make sure you keep your Blog updated.
- Keep the blog organized:
Make sure your outlet- backgrounds, pictures, text color, text size, all look nice and clean.
- Make sure, or try your best, your punctuation is correct. Look for your spelling mistakes, if you find one- correct it.
If you make sure you keep the rules above, I assure you your Blog will be a great one to visit and read. People will start talking about it, and it will start spreading as fast as the wind. Trust me, I know what I'm talking about.
Next- Make Sure your Blog is easy to Search for.
Their are plenty of different search engines. The main one are Google, Yahoo, Msn and so on. Make sure you let them know about your Blog!
How? For example, log onto google.com, and search for submit site. The site you will find will be the following-
http://www.google.com/addurl/?Continue=/addurl.
Start there, and follow the same process for any search engine you find.
Make sure you don't miss special Blog Searchers! For example- http://blogsearch.google.com/ or
http://www.blogsearchengine.com/ or
http://www.ysearchblog.com/.
And their are plenty more. Just search for 'Blog Search' and submit your site to them.
Check out sites that incourage people to visit your blog. Sites like- http://www.blogmad.net
Next Step- Google Adsense. (coming soon, really soon.)
Amigo.
Why Does Google Allow Ads for AdSense Ready Websites?
Search for something like "work from home", "Internet jobs" or "make money online" on Google and you’ll see a flood of ads promising easy money through the AdSense program.
If you have ever tried AdSense on a site, you probably know how tough it is to make that first dollar but these ads, which are surprisingly served on the Google network itself, make things look so simple. Just order an "AdSense kit" for a few dollars and the money will start rolling in.
So how do these "get rich quick" schemes work? I called the owner of GoogleCashSense.com - they advertise pretty heavily on Google and here’s what he told me about their program.
The whole package costs around Rs 1,100 and in return, they’ll provide you a readymade website with some 110 pages of content. You then put your AdSense Publisher ID in these pages and wait for others to click on your ads.
When I asked him if people can click their own ads, his advice was to "avoid it" or use another computer. He also shared a couple of websites - websyite.com and 66marketing.com - that seem to use the "Cash Sense" program.
As an active web user, you probably won’t believe any of the "promises" made by these schemes but there are real people (and lots of them) who actually fall prey to them.
And GoogleCashSense aren’t just the only player in town - there’s netjobsinindia.com, GoogleCashCow.com, eJobsJunction.com, myGoogleMoney.com and numerous other sites here that use Google’s own AdWords network to trick people into buying their "Made for AdSense" kits. All have similar websites with fake testimonials and photographs of AdSense checks.
Google policies do not allow ads related to promotion of "miracle cures" then why allow ads that promise "miracle cash". True, you can’t prevent people from running such sites but you can at least block them from using your own ad network to promote their sites.
How Does Google Detects Invalid Clicks - A Must Know For AdSense Publisher.
A lot of Google AdSense publishers are banned from the Google AdSense program for invalid clicks. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.
Google does not reveal any specific details about invalid clicks in order to protect their proprietary clicks fraud detection technology. Hence, you would not know who is generating these clicks on your site or where these clicks come from.
If you are not getting any details of the invalid clicks from the termination letter, it may be a good idea to learn how Google defines these clicks and ways to detect them.
Google defines invalid clicks as:
* Manual clicks intended to increase publisher's advertising
* Clicks by automated tools, robots, or other deceptive software.
-So how does Google detect these clicks and how would they know which clicks are invalid?
Google AdSense team uses three powerful tools to detect invalid clicks:
* Detection and Filtering Tool: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
* Advanced Monitoring Tool: Google uses its proprietary software to monitor clicks fraud activity. They are constantly working to improve their technology.
* The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of clicks fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.
Despite the effort that Google put in to improve their clicks fraud detection technology, there are few innocent publishers whose AdSense account has been suspended or banned temporarily for different reasons. For example, a sudden spike in your AdSense earnings would probably raise the red flag in their system and cause your AdSense account to be suspended. If your AdSense account is suspended for invalid clicks which you did not commit, Google provides you a way to make your appeal:
http://www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.
The author of this article is Casey Yew, Thanks!
Amigo!
Adsense; Improve Your Earnings by 5 Folds
You may find many Adsense Gurus on the net, offering you thousand ways to improve your Google adsense earnings! Mind you guys, just buying some genius adsense template and expect it to produce thousand dollars a day is a sure impossibility!
I am telling you with my practical experience that nothing would work unless you are prepared to go that extra mile. You should get hold of the adsense secrets that are unique to your site. You must be prepared to make continuous changes and measure effectiveness on a continuous basis.
Following are simple but effective steps successfully followed by the author, which may help you to improve your adsense earnings by five folds or even more! However, keep in mind that nothing would work unless you customize these options to suit your requirements.
The Best Position - This is always the demarcation point which decides you should be earning in hundreds or thousands! You must identify the most likely position where the reader would be most tempted to click. At first you might have to follow what Adsense Gurus have suggested. However, you must keep in mind that what they have said is not unique to your site.
You should be bold enough to do your own research and identify the best positions unique to your site, 'cos there could be exceptions to what Adsense Experts have proposed. Best example I can quote is 'Plentyoffish.com' a dating site which earns half a million Dollars a month just by displaying a single Google ad in each page with completely different link color format than the rest of the site using!
White Is In Demand - Having more white space around the article and the Ad will definitely increase your click through rate. In my case, this is one of the real secrets behind the high click through rate in my Adsense ads. Your objective should be to get the reader's attention to the Adsense ad and the article. Therefore, it is important to have other areas blank as much as possible to centre reader's attention to the Ad and the article. Remove all unnecessary items which are cluttered around the article and the Ad and have more white space on either side of the page.
What is Your Ad Size? - Highly effective Ad formats are 336x250 and 768x120. However, it is up to you to find out the best size for your site. These are the widely tested and accepted sizes. Tyr them out and see the outcome.
Be Discreet - I personally don't prefer to server image ads in my Adsense campaigns because they dilute the effectiveness of the Ads. It is starkly obvious to the reader that they are clicking on Ads and the sole purpose of putting them is to make money! Just don't make it so obvious! Instead, include text ads which are relevant to the theme. Place the ads where the reader is likely to seek a break while reading the article or your copy.
Artistic Way To Be Discreet - The font, color and texture should match with the rest of the page. This will make the ad looks like part of the article. You have the options to use either an ideally matching color or a contrasting color. Either way is effective.
Use The Maximum but Have a Balance - Always try to use maximum number of adsense ads in each page. Don't lose balance however! Ads should not dominate the page.
Measure the effectiveness of Ad units - Always make use of Google Adsense channels to identify which position or format has produced high click through rates. Be prepared to change the Ad format, color and position according to your findings. These simple but effective methods surely drive you more income you never ever expect if you are prepared to follow those in your own way. Find out your way out today.
Adsense: Why Bloggers Don't Get It
In doing the research for my series of Adsense articles, two common ideas kept getting repeated:
- My Adsense ads are horrible, they only pay out (insert low dollar figure here)
- My Adsense CTR is horrible, I only get a (insert extremely low CTR here)
To be fair these comments weren't coming just from bloggers, but bloggers did make up an overwhelmingly large percentage. I think this stems from a misconception on the part of the bloggers that they are entitled to high payout and CTR. I'd like to spend a little time to share my feelings on this subject. In the early days a blog may just have been an online diary or journal, but like the days of the Nehru jackets, they are gone. What a blog is now is Chronologically Structured Content Management System, as opposed to the classic web hierarchical structured implementation. Let's be clear, you can still use a blog as your online diary or journal, but nowdays it's just as likely to be used as a commercial blog. Yes, I did just say commercial blog, and no the earth didn't open under my feet and swallow me whole for saying it. Let's take some time to look at a your typical blog.
You may post about commercial related subjects like your job, what you like to buy, or even your hobbies. However these posts are all about your life, they are no more commercially viable or attractive than say Aunt Millie's Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We also read the details of how her scrapbooking business hasn't taken off yet, but she promises to spend more time on it right after New Years. So if you were a business owner would you want to advertise anywhere on Aunt Millie's Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What's that, you say your blog gets (insert a high number here) of readers per day, surely that has to be worth something? Well did you know Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up about it, understand that I don't have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception.
So what exactly is a commercially viable blog? Don't think of it as publishing a blog, think of it as publishing an online magazine. You need to start out with good content or articles about a small area or niche topic. You will need lots of content, and unless you are well known, don't expect much to happen until you've written at least 100 and more likely over 200 articles. Yes you will have to devote some time and effort to publicizing and marketing it as well. Once you've got a significant focused reader base, that's the time to slowly ad in the advertising. Now here's the one that causes lots of people to freak out. BE PREPARED TO GIVE UP SOME PRIME SCREEN REAL ESTATE, IN THE CENTER, ABOVE THE FOLD, TO ADVERTISING. If you've worked with print media at all you will know the middle of the right hand page is the most desirable spot inside of a magazine (excluding the cover pages). I've sat through meetings where people have said " … you know we need more right hand pages …". If you want people to click on your ads, you will need put them where they can see them, above the fold in the center of the screen, in a prominent location. Yes I can almost here the keys typing for the flame comments and emails now. Before you hit that send button though, ask yourself this, are you building a space sough after by advertisers, or are you working on Aunt Millie's Newsletter? No I don't think your pages should be filled with ads, in fact quite the opposite, there should always be more content than advertising, ALWAYS!
Next thing, lose the fancy graphics and eye-candy from your template. Yes I know you may have paid for a fancy template, maybe you had your niece who's a graphic artist design something for you, or you really like the way that spinning flaming platypus looks in your page header. Here's the thing, it's detracting from your content. Graphics should be simple, understated, and support the content, not overpower or compete with it. Now before some art student wearing a beret, corduroy jacket with elbow patches, and smoking a pipe or French cigarette, writes and calls me a Philistine, stop and think. Are you designing a commercially attractive and viable space, or are you designing an intricate macrame border for Aunt Millie's Newsletter? Remember keep it simple and to the point.
Yes I know you feel like I just ripped off the band-aid, and now it hurts. Sorry but someone had to do it. I know some of you are still out there reading saying 'but can't I still have this … do we have to get rid of this … I really like that …'. Well I'm not your second grade teacher who's going to tell you everything's all right, that you don't have to change a thing, and put a scooby-doo sticker on your shirt to make you feel better. If you want a blog that makes you more money than you spend at Starbucks every Tuesday, you will need to get serious about what you're doing.
If none of this sounds incredibly fun, and really sounds pretty close to actual work, here's the way I see it, getting an Adsense check for $5 is fun, getting an Adsense check for $500 or $5000 is work.
Disclaimers:
I don't actually have an Aunt Millie, she's a fictional character. But like you, I do have relatives who send out holiday newsletters.
Yes I know the minimum Adsense payment is $100, so you never could get a $5 check, but I was just making a point, mmkay?
Google Adsense Tips, Tricks, and Secrets- PART 1/2
Build an Empire?
When you're deciding to become a website publisher you will fall into one of two broad categories:
- Publish 100 websites that each earn $1 a day profit
- Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm's, market trends, etc). You can adapt your plan on the way, but you'll have an easier time if you start out going in the direction of where you want to end up.
General or Niche
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it's currently zero).
Once you've gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don't try to run with the big dogs if you can't keep up. If you have to ask if you're a big dog, then chances are, you're not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance
When you're building a new site don't put adsense on it until it's finished. In fact I'd go even farther and say don't put adsense on it until you have built inbound links and started getting traffic. If you put up a website with "lorem ipsum" dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google's media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP's you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it's only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL's and channels
Adsense channels is one area where it's really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
- domain1.com - 728 banner
- domain1.com - 336 block
- domain1.com - text link
- domain2.com - 728 banner
- domain2.com - image banner
- domain2.com - 336 block
- domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Google Adsense Tips, Tricks, and Secrets- PART 1/2
Build an Empire?
When you're deciding to become a website publisher you will fall into one of two broad categories:
- Publish 100 websites that each earn $1 a day profit
- Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm's, market trends, etc). You can adapt your plan on the way, but you'll have an easier time if you start out going in the direction of where you want to end up.
General or Niche
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it's currently zero).
Once you've gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don't try to run with the big dogs if you can't keep up. If you have to ask if you're a big dog, then chances are, you're not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance
When you're building a new site don't put adsense on it until it's finished. In fact I'd go even farther and say don't put adsense on it until you have built inbound links and started getting traffic. If you put up a website with "lorem ipsum" dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google's media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP's you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it's only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL's and channels
Adsense channels is one area where it's really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
- domain1.com - 728 banner
- domain1.com - 336 block
- domain1.com - text link
- domain2.com - 728 banner
- domain2.com - image banner
- domain2.com - 336 block
- domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Google Adsense Tips, Tricks, and Secrets- PART 2/2
Site Design and Integration
Once you know you are going to put adsense on your website you're going to have to consider where to put it. If this is new site it's easier, if it's an existing site it's more difficult. While there are some people who will be able to do it, in most cases I'd say if you just slap the adsense code in, you'll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I've done really well by placing it on the right, but you should know why you're doing it that way before hand, and be prepared to change it if it doesn't work out.
Google has also has published a list of the highest performing ad sizes:
- 336×280 large rectangle
- 300×250 inline rectangle
- 160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don't really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it's own channel for a little while until you understand the users behavior.
Another 'trick' that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I've found blended ads don't perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One 'trick' to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it's a trade off. How much do you emphasize the ads without annoying your visitors. Remember it's better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images
One of the latest 'secrets' to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be 'enticing people to click' and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn't, so use your best judgment here and look at it from the advertiser or Google's perspective. If you have a question as to your implementation being 'over the line' write to adsense and ask them to take a look.
As far as using the images, I've done it and can tell you it definitely works. You get the best results when the images 'complete the story the ads are telling'. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don't limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added:
I got a little criticizm for this and rightly so, as I wasn't specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units
Another way to increase ad revenue is to use multiple ad units. According to Google's TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you'll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS
With the growth of blogs and RSS feeds you're starting to see adsense included in the feeds now. IMHO this doesn't work, and here's why:
- You only get to place one ad unit.
- You have no control over finding the 'sweet spot' for the ad unit.
- The ads are usually poorly targeted (this is getting better).
- People develop 'banner blindness'.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites
Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren't converting now it's definitely worth a try. I like to use adsense on my article pages. For example let's say you had an affiliate website where you sold shoes. You're going to need some related articles to 'flesh out' the site. Things like 'getting a shoe shine' or 'finding a shoe repair shop' these are excellent spots for adsense. While you won't get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
PPC Arbitrage
This is a dicey subject so I'm going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to 'add some value' along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
What is section targeting and how do I implement it?
Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.
To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.
The HTML tags to emphasize a page section take the following format:
<!-- google_ad_section_start -->
<!-- google_ad_section_end -->
You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:
<!-- google_ad_section_start(weight=ignore) -->
With these tags added to your HTML code, your final code may look like the following:
<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->
This is the text of your web page. Most of your content resides here.
<!-- google_ad_section_end -->
</body>
</html>
You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.
In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.
A Simple Calculation! - But Stunning!
Amazing Growth of INFOSYS
We all know about the growth story of Infosys. How about the stock? Lets find out.
Infosys was founded by Narayana Murthy along with some others in 1981. It came with an IPO in 1993 at the price of Rs. 95.
Everybody who applied got the shares. Many missed the Diamond opportunity by not applying.
Suppose that a person applied for 100 Shares. It would cost him Rs. 9500.
Let us assume that he is holding the same position till today. What will be the value now?
Let us calculate.
Remember that in these 13 years Infosys would have offered many dividends.
Let us keep this aside and calculate the value of shares alone. Soon after IPO, Infy gave 1:1 bonus in 1994.
So, our 100 shares will be 200 in 1994. Again they gave 1:1 bonus in 1996.
That will take the count to 400 shares. And again in 1998 they offered bonus of 1:3 shares. That will take our count to 1600 shares.
In 2000, they split the stocks (Rs. 10 FC to Rs. 5 FC). This will take our count to 3200 shares. In 2004, again they announced 1:1 bonus. It will take our count to 6400 shares.
Recently, two months back they gave bonus shares in the ratio of 1:1. Now, the count of ours would be 12800.
Today(13/10/2006), I checked the CMP of Infosys. Its Rs. 2070. So, what will be the value of our shares?
12800 x 2070 = Rs. 2,64,96,000. Yes, its Two Crores Sixty Four Lakh and Ninety Six Thousand only.
What other investment would have taken to this level? Real-Estate? Bank Deposit? Gold? I don't think so.
A Bank deposit of Rs. 9500 in the same year at the rate of 12% would have hardly fetched us Rs.38,000 by this time.
Can u find ONE MORE INFOSYS..................
Tips For Maximum Adsense Content Relevancy
One of the most essential aspects of getting the most out of your involvement with Google's Adsense program is to be certain that Google serves up the most relevant ads possible on your site. The concept is easy to grasp--visitors travel to your sites in search of certain content on their topic of interest. If they see advertisements directly related to those content desires, they are far more likely to click on the ads than if they encounter only tangentially related material or, in a worst case scenario, ads that are not even related to their interests. As such, it is in your best interests to make sure your site displays relevant ads. Here are few tips for improving your content relevancy to produce more accurately targeted contextual
FIRST THINGS FIRST. Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.
KEYWORDS MATTER. You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.
METATAGS. Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages' meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.
LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other "side of the page" text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense's section targeting tool to remove those areas from Adsense's consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas.
TIGHT THEMING. You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site.
BLOCK THE BAD ADS. Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click.
The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.
Protect Yourself From Clicking Your Ads Accidentally
You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. To protect your Google Adsense account, you adhere to the Google AdSense terms and conditions. Because you are constantly working on your AdSense page in order to improve your Adsense earning, you fear that someday you may click on the AdSense ads accidentally.
Well, fear no more. There are two ways you can protect yourself from clicking on your AdSense Ads accidentally.
1. Disable Your Browser Javascript
If you disable browser Javascript setting, the Google Adense ads will not be shown while you are working on your AdSense page. The following steps will show you how to disable Javascript in Internet Explorer and Firefox.
Internet Explorer 3.X
- From the menu bar, select the Tools, then click on the Options.
- Select the "Security" tab page
- Uncheck "Run ActiveX scripts" to disable Javascript
- Restart the browser
Explorer 4.x
- From the menu bar, select the Tools, then click on the Internet Options.
- Select the Security tab page
- Select Custom and click on the Settings... button
- Select Disable under Active scripting to disable Javascript
- Restart the browser
Explorer 6.x
- From the menu bar, select the Tools, then click on the Internet Options.
- Select the Security tab page
- Select Custom Level... button
- Select Disable under Scripting > Active scripting to disable Javascript
- Restart the browser
FireFox
- From the menu bar, select the Tools, then click on the Options.
- Select the Content tab page
- Uncheck Enable Javascript to disable Javascript
- Restart the browser
You should be aware that by disabling Javascript in the browser, you may not view any PPC ads or use any Javascript related application in your browser
2. Edit the Hosts File In Your Computer
Open the host file in your PC with Word Pad/note pad and add the following entry in the host file of your PC:
- 127.0.0.2 pagead2.googlesyndication.com
Save the hosts file and restart your browser. You will not see the AdSense ad while you are working on your website.
You can find the hosts file from the following directory of your PC:
- Windows 95/98/Me, c:windows
- Windows NT/2000/XP Pro, c:winntsystem32driversetc
- Windows XP Home, c:windowssystem32driversetc
If this trick is applied, you would not be able to view any Google AdSense Ads from any AdSense site.
Top 10 Ways to Get Awesome Web Traffic Using Blogs
Like many important people before you - perhaps you've underestimated the power of blogging. Blogs can be used, not only as the single easiest way to get a listing in the search engine for your desired keywords, but also serve the fantastic purpose if building a relationship with your quickly growing list of readers, listeners and viewers.
After a light lunch today, I was left in the greatest mood. So I figured I would sit down and share with you 10 ways you can share my success and popularity using blogs.
1. Use a keyword specific blog title and description. When creating your blog, I just used the free service www.blogger.com you're asked to title or name your blog and give a short description. Take this chance to think a little.
Ask yourself:
a) Who do you want to read your blog?
b) What is your interest or topic - what will you enjoy writing about?
If you have a poetry blog for example - use the word poet or poetry in your title and description. You can research the popularity of your keywords use Overture's free tool here: http://inventory.overture.com
2. Try to update often (short daily entries work great) using hand written or bot generated keyword rich informative content. Give your visitors something they want to read. I love to write so I create all my original posts, but if you have a site that needs traffic or a topic that you don't know much about you can set up an automatically updating feed using other people's blog posts, or articles. Each entry is seen as its own html page, so the engines see your blog as a multi-paged site, that is updated regularly and rich in links and keywords.
3. Create an interesting profile. Searchers and fellow bloggers love the fact you're a real person, this helps to build personal relationships. Again, put a little time and effort into this one. Tons of people peek at your profile, and Blogger.com keeps track of all your views, so open up and share a little. Everything on your profile page is taken as a searchable keyword. Things like: what you like to do, your favorite movies and music, etc. Each one will get you listed under that topic in the blogger.com directory.
4. One way to jump right in and get visitors and feedback immediately is by posting to similar blogs and linking back to your blog. Say you have a poetry blog: you can use Blogger's search tool and your keyword - in this case "poetry" or "poet." (Another way to get a quick high listing is to search Google for example "poetry blog.")
You can post a comment on their blog, just a short personal remark will do. Keep it polite, no one wants to hear negative criticism. Blogs are more personal than chartrooms or forums, and often contain personal views and opinions of the author, so don't go stepping on toes. The point is to make contact, build relationships, and exchange links. More links to your blog equals more free targeted traffic for you.
5. RSS is your friend! Create an RSS feed, by hand or using Feedburner. This gives your readers the option to subscribe to your blog with just a click. What this means to you is 100% deliverability of all the content you write by the readers request - your posts are sent directly to your subscribers via their RSS reader otherwise known as an aggregator. They are personally notified every time you post to your blog. And best of all, no spam complaints ever, and they get every update you make - no blockers or filters. Total word freedom!
6. Spread your feed by submitting to RSS directories. This is a one time deal, and you can either search and do it manually or use the tool I used: RSS Automator (it finds and submits to tons of different directories for you).
Only submit each blog once. This is a lasting deal that could mess up your good standing if you do it multiple times. So to be sure you get a listing, only submit to directories once. (This is not the same thing as pinging; you can ping every time you update your blog.)
7. Ping your blog every time you update using pinging services like pingomatic.com and pingoat.com. This lets the directories know you have updated and added a new post to your blog.
8. Create a personalized or branded RSS reader/aggregator. Talk about top of mind awareness. You don't have to be a programming genius for this one (though it helps.) There are a couple services that for a small one time fee will customize a reader for you, with your logo, header and graphics, and preload it with any media you want. So with this you're sure to be seen and remembered every day. Check out one of the best services here: http://www.tristana.org/publishers/specs
9. People love to read you, but hearing you is even better. Give Podcasting a try - there are tons of ways to get started here. I would personally recommend http://www.Libsyn.com for all your Podcasting needs. It uploads, stores, hosts, and sets up the RSS and pings for you. Like Podcasting for dummies. Then just submit your podcast to different directories and readers like Apple iTunes, and ipodder.org.
10. Radio is great but now you can create a following by imitating the idiot box. Give your subscribers another way to obsess using Video-meets-Blogging or "The Vlog." This is a medium that is far from saturated. The possibilities are endless, and you're only limited to what you limit yourself. Though it has not been promoted too widely, the new Apple iTunes Podcasting feature supports Vlog subscriptions as well.
How To Build A Traffic Highway To Your Website
Every internet business needs traffic and lots of it. Traffic is the lifeblood of online businesses, therefore, any program you under-take to build a successful company or business online must incorporate numerous traffic generating strategies.
Assuming that you now have excellent products or service to market and all other internal plans well in place, now is the time to get down to real business of directing targeted traffic to your website.
The following tips are designed with you in mind to help creating the website traffic that is so essential to sales and profits online. Advertising is the key to internet marketing and search engine traffic will be the backbone or the main source for that continuous flow.
Yahoo/Overture and Google Adwords are excellent paid advertising to build traffic. It is unlikely that you will get the required website traffic without utilizing some of these paid advertising services, Overture and Yahoo, being so popular, it is futile not to avail yourself of their services.
Search engine advertising has brought real success to thousands of online businesses, why not yours? PPC or (Pay Per Click) is the term given to this way of advertising. With proper keyword selection related to your products or services this advertising method could be just what you need.
Another traffic building tool is to exchange website links with other businesses, this is called reciprocal linking and both parties normally benefit from this exchange of links related in some way to the business. When sites link to each other, they both share in the traffic generated by the efforts of each other. The more reciprocal links exchanged the more traffic that could be generated.
Viral Marketing:
This is a free or inexpensive way to spread the word on the internet about your company, business, product or service. This could be perceived as a sneaky way to advertise, by attaching your company name, product or link to certain media such as a funny video, entertaining games, interesting articles or gossip. People who are attracted to this kind of creative entertainment will pass it on to friends, relatives and acquaintances thus spreading the word wide and far.
Optimizing your website content for high ranking
Search engines rank your site based on well placed keywords and keyword phrases in your site content. Therefore the content on your site should be well optimized to take advantage of this requirement to rank high in search engine results. So, be warned when you write the content for your site.
Write and publish Articles about your business.
Submit your articles to article directories and publishers since they will have a large circulation of sites that will read and distribute the articles, giving you the exposure needed to generate much traffic. Write about special features of your business, product or service. Also include a resource box with your sites description and services plus a link to your website at the end of the article.
Become members of forums and online communities:
As members of these communities, you can write and post helpful articles along with a signature file with links to your business. This builds your credibility online, while creating much needed one way links to your site. This could boost your website ranking and traffic substantially.
Finally, publish a newsletter, as a credible and trusted net marketer, your readers will share this with many others thus creating loyal repeat visitors to your site and you will be able to market to this list forever. This list of traffic building tools is by no means final, with some imagination and creativity more ways can be found to add to these marketing strategies on and off line.